After completion of many years, as UI UX designer. This is my essential step to leave full time employment and set off our own.
We must have seen two different homepages for one site. Or how we can assure that the design you created is effective and gives very good conversions?
Less clicks is one of the main factor in Usability testing. Everyone wants to use this unofficial “three click rule” or “two tap rule”. But this not gives the actual conversions on the site. It may concerning about main navigation of site or desired flow of the content. In e Commerce website this rule is very harmful, whereas products should be categorized and easy to navigate from homepage to the detailed description of the product with buy option.